A newly formed investment brokerage wanted to sell structured loan notes to investors. Given the nature of the product and existing regulations, they could only target high risk investors who qualified as sophisticated investors and deemed suitable for this product. A small number of email marketing campaigns were tried but failed to yield any measurable results. Pinnacle were asked to generate leads on a tight budget.

A digital ad and lead generation campaign was developed and ads were served only to an audience consuming stock and investment futures related content. The campaign emphasized the high risk nature of the product but also the unusually high returns and users were directed to high quality responsive landing pages.

Tight demographic targeting guaranteed the ads were shown only on financial sites with a heavy content bias toward penny shares, futures and options, and only to users who had a previous history of browsing related sites.

A retargeting campaign was also developed to re-engage this high risk investor audience and keep the structured loan notes front of mind and to bring back previous landing page visitors.

The lead generation campaign was optimized for performance by device, time of day, creative, ad placements landing pages and geo targeting.

A Dutch crypto banking start up had ambitious targets to achieve 10,000 app installations within the first month of launch. Pre-launch tests produced worrying results with low visits from ads on FB and also low landing page conversions. Pinnacle created an engaging campaign which targeted Dutch and English speaking prospects across crypto channels in both tier 1 and tier 2 geo markets.

An in app digital lead generation campaign was built which invited users to download the app directly without the need to visit a landing page and was distributed across premium app networks across tier 1&2 geos

Tight demographic targeting guaranteed the ads were shown in app only to the people, identified by age, gender, marital status and income and demonstrated previous visits to crypto sites.

The lead generation campaign was optimized for performance by device, time of day, creative, in app ad placements and geo targeting.

A UK property investment company had been trying to sell foreclosed homes in the USA to UK investors. A number of channels had been used to generate leads. But the distance and nature of the investment meant that PPC volumes were low and the reach over social channels numbered only in the hundreds. Pinnacle were charged with putting together a lead generation campaign to deliver 400+ leads every month.

A digital ad and lead generation campaign was built which included compelling digital investment and economic ads which would appeal to high risk investors and drive them to a conversion page which would convert leads into instant call backs for their sales department using VOIP technology.

Niche demographic targeting, guaranteed the ads were shown only to people consuming money making and high risk investment content, filtered by age, gender, marital status income and previous investment behaviour.

A retargeting campaign was also developed to re-engage this audience and keep the USA foreclosure market front of mind to bring back the previous website visitors who had consumed relevant money making content.

The lead generation campaign was optimized for performance by device, time of day, creative, ad placements landing pages and geo targeting.